PETROLIMEX REBRANDING

Zeit Media was honored to partner with Petrolimex as the strategic consulting and implementation lead for Petrolimex rebranding project. Our scope of work included brand research, redefining the core value platform, and developing a new brand identity system. The project marked a significant milestone in Petrolimex’s transformation journey, shaping a brand image that is more contemporary, adaptive, and ready to lead the future of Vietnam’s energy sector.

Through a comprehensive, rigorous, and in-depth research process, Zeit Media and Petrolimex identified a renewed core value framework for the next stage of growth: Heritage – Devote – Pioneer, guided by a philosophy of synergy that will support the Group’s continued development.

Built on Petrolimex’s long-established legacy while aligned with the demands of a new era and Petrolimex’s strategic direction, the new brand identity system was designed to be more modern, flexible, and consistent. It reinforces the brand’s distinctiveness while expressing Petrolimex’s pioneering spirit, commitment to service, and ambition for sustainable growth in the years ahead.

Zeit Media also led the launch event for Petrolimex’s new brand identity under the theme “Further Together.”

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