ANNOUNCING THE HUNG YEN PROVINCE'S MASTER PLAN

Zeit was honoured to produce the Conference Announcing the Hung Yen Province's Master Plan for 2021-2030, with a Vision to 2050.

Inspired by Xich Dang Temple of Literature, the Red River’s alluvial landscape and the unification of Hung Yen and Thai Binh, Zeit created an event experience connecting the province’s cultural heritage with its vision for development. Key deliverables included:

- Event and stage design, reinterpreting the gateway of Xich Dang Temple of Literature and traditional architectural details through contemporary geometric forms, celebrating Hung Yen’s identity and longstanding commitment to learning.

- A planning exhibition combining a physical scale model, planning maps, interactive technology and an AI virtual assistant, offering delegates an accessible view of infrastructure development, regional connectivity and investment opportunities.

- An artistic programme guiding more than 500 delegates through Hung Yen’s transformation in three chapters: heritage as its foundation, connectivity as its driving force and innovation as its path forward.

The event was delivered under the direction of the Hung Yen Provincial People’s Committee, coordinated by the Hung Yen Department of Finance, in collaboration with the Center for Investment Promotion, Business Support and Financial Services Consulting and other relevant agencies.

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